Google’s Mobile First Index: What you need to know
What Will Google’s Mobile-First Index Mean For Your Rankings?
In today’s on-the-go world, an increasing number of people are turning to their phones instead of desktop computers to find the information they need. As the largest search engine in the world, Google is constantly tweaking its algorithms and indexing methods to provide a better user experience and serve more relevant results. The search giant has recently announced that it will be updating its search indexing method to prioritise mobile content and they’ve recently begun testing their new mobile-first index, which will rank websites based on their mobile site rather than the desktop version. So what does this mean exactly and how will it impact your search engine rankings?
Read on to find out.
What is a search index?
Search engines like Google crawl websites to find pages and documents to add to a collection, which is referred to as a search index. They use these indexes to return relevant results when users search for a particular query. While in the past Google has crawled desktop sites to find information to add to a search index, the new mobile-first method will ensure that mobile sites are crawled first. If a mobile version of a website isn’t found then the desktop version will be crawled instead.
What will this mean for my search engine rankings?
The most important thing to note about this change is that if your mobile site is not as robust as the desktop version of your website, now is the time to update it. If your mobile site has significantly less content than your desktop site then Google will have less information to index and this could have a negative impact on your overall rankings. Since this new indexing method is still in the testing phases, it’s unlikely to be fully rolled out for a few more months. This gives you plenty of time to update your mobile site to ensure that your rankings won’t suffer due to a slow, clunky, or sparse mobile website.
Mobile-friendly sites are the way of the future
Google has said that content that’s not mobile-friendly won’t rank well and their new mobile-first indexing method proves that this will be true. Mobile traffic is only expected to increase over the coming years, so now is the time to invest in a robust and mobile-friendly version of your website.
If you’re ready to make sure that your mobile site isn’t dragging you down, the experts at DEFSYS are here to help. Give us a call at 1300 333 797 or fill out our contact form to find out what we can do for you.