Google’s Mobile First Index: What you need to know -Part 2

Mobile First Index: Part 2, What You Need to Know Now

We introduced you to the Google Mobile index in a post and got a lot of responses from many of you, but we’re not done. At the end of 2016, Google switched to a mobile-first index and set the world of search engine optimisation ablaze once again. Here’s what you need to know about the changes in Google’s ranking system and what to look out for in the near future.

Google’s Mobile-First Index

Just as we explained in our first post, Google is still in love with mobile, and as they continue to implement the mobile-first index, mobile will increasingly be something web designers and business talk about optimising, but the ‘rules’ are still changing.

You don’t have to have a mobile site, but it helps

Although Google has begun rolling out the mobile-first index, they still recognise that not everyone has a mobile version of their site, just yet. For now, your desktop version will continue to be crawled but be forewarned; this might be temporary.

Does it matter if my content is different on my mobile site?

Yes. It does. If you are creating different content on the mobile version of your site, you might be at a disadvantage now when it comes to ranking in Google. As Jennifer Slegg, from The SEM Post, explains:

It is important to note that if you use less content on the mobile version of a page, once Google changes over to the mobile first index, you will only be able to rank for the content that appears on the mobile page.

You’ll need to have the content that will get your site ranked on both your desktop and mobile versions, without cutting back, or cutting out your mobile site.

The rollout continues, so what do we need to know now?

As Google continues to roll out the mobile-first index over the upcoming months, it’s important to observe some of the larger trends we can see today. Google continues to favour speed and “mobile-exclusive functionality” as they release AMPs, which will allow users to “access content almost instantaneously when the protocols are included, and app streaming, which allows users to preview content within apps they haven’t even downloaded to their mobile devices” (Jayson DeMers, What Google’s Mobile-First Index Means For Your SEO Strategy). It looks like there will also be a trend towards creating apps for your businesses, and not just relying on your website, mobile or not.

What are some of the steps we should be taking?

  1. Make sure your website is fully responsive.
  2. Create a website with content that is equal in both mobile and desktop versions.
  3. Make sure every version of your site loads quickly.
  4. Consider building an app for your business as it appears that Google is moving towards favouring more mobile-friendly applications shortly.

As always, if you are ready to take your website into 2017 and beyond, we can help you with that. Want to build an app?

The experts at DEFSYS are here to help. Give us a call at 1300 333 797 or fill out our contact form to find out what we can do for you.

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