How Responsive Design and Artificial Intelligence Got Married

Responsive web design is not the next chapter in web design. That chapter is already here.

In fact, a study conducted by Appticles and published in Smashing Magazine indicated that 52.11% of all sites on the web are responsive. That is an adaptive majority of sites in 2017; a huge contrast to just a few years ago.

But closer examination uncovers that having a responsive web design layout does not necessarily boost your SEO rankings–or does it? Surprisingly, the sites that rake in the mammoth share of organic searches, such as Wikipedia and Facebook, employ separate URLs rather than adopt responsive or adaptive web design, according to SEO guru Bryson Meunier.

However, having an adaptive or responsive site benefits you in several other ways, which ultimately add up to significant reaps and boosts in your SEO strategy—ultimately affecting ranking and how you attract organic search traffic.
For example, having a mobile-friendly platform makes it easy for your readers to access the content therein, pushing down bounce rate and rocketing your engagement probability.

The happier your visitors are, and the longer they choose to stick around, the better your chances of applying onboarding tools to discover what solution they seek on your platform, and, of course, the faster you get them going up your funnelling stages to conversion.

Artificial Intelligence is changing design, though

What’s newer though is AI-ingrained or machine learning-powered architecture.

Google’s own sites are built in adaptive web design layout, and like-designed web sites could benefit from taking a similar approach.

This implies designing or redesigning sites to match and accommodate the advances made in AI-powered applications such as clever virtual assistants, natural language chatbots, web-based mapping apps, and so on.

In fact, the role of the designer is also changing. With growing interest and expounding advances in algorithm, artificial intelligence, and neural networks, emerging design cues point to robots taking over design.

By “robots” here, we mean a set of automated programs that can help human designers to nab bugs, initiate automatic fixes and run A/B and stress tests quicker, more accurately and, with time, in a more affordable way.

AI websites that design themselves

Towards this responsive design future, there are some eye-popping examples out there blazing the AI website trail already.

In recent times, for example, The Grid by CMS has stolen the spotlight (and criticism in equal measure). The platform, while currently on its private beta mode, automatically chooses content-presentation styles, site templates, and even crops photos—all without human intervention.

While there are mixed reactions as far as the visual attractiveness and usability of AI-created websites go, the future might offer more powerful component design solutions for responsive browsing.

Already, some of the best responsive web design frameworks such as Material UI provide a library of flexible UI features compatible with Google’s own material design.

But due to its sophisticated features, Material UI as a framework is not applicable for the latest web-based initiatives. With AI infusion, the CSS processor, which uses React components to offer customisable design tools, could support new projects.

Will AI websites and robots replace human designers?

This is not to mean smart web design software will nip out the role of a human designer. On the contrary, the new technologies will help human designers to develop higher quality sites faster and more sustainably.

This can be achieved by utilising the rising power of continuous design principles. Continuous design is a bubbling phrase that is being used to refer to automated software development that aims to consistently seek out bugs, run testing, and fix errors to achieve continuous improvement.

Continuous design is powered by artificial intelligence and machine learning. That means when you decide to use it with your dev team, you’ll gain in terms of:

i. Savings in terms of talent recruitment and bills
ii. Achieve UX development quickly and in a sustainable way
iii. Not having to start from scratch when you can’t find the origin of an error
iv. Better testing, piloting, and integration of the design into your core services and content
v. Achieve continuous improvement in line with making your users happy and reach wider audiences.

These are just some of the possible benefits. Responsive websites that infuse the power of artificial intelligence will offer user-friendly experiences that also add up for your SEO strategy, too.
Picture this.

A web platform that intuitively adapts to your users’ needs; goes beyond just being mobile-friendly or adaptive to the users’ screen size or resolution or orientation, but also captures their content-consumption tendencies and catalogues this information for you to analyse and make informed decisions to improve your site.

Now picture another website. It supports responsive browsing in the current sense of that phrase. But it cannot help you gather useful, actionable data because it lacks the smarts of AI to help you gather that kind of data.

Now, which site would you prefer?

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