Why you should never hire an SEO Company that offers guarantees

Why You Should Never Hire an SEO Company That Offers Guarantees

We, as consumers, like guarantees. “Guaranteed to last.” “Guaranteed results.” “Guaranteed to outperform the competition.” And so on. The same holds true when hiring an SEO company. You’ve spent the cash and you want a guarantee on your investment. So it’s great to have an SEO guarantee, right? Wrong.

Use of Obscure Keywords

The problem with most SEO guarantees is that they are a scam. Often, less reputable teams will guarantee a number one position within a specific period of time. Technically, they do follow through on their promise. But the provider will use extremely obscure phrases when ranking in order to minimise the competition. Of course, it’ll drive little to no traffic to your site since very few people will be using these search terms. The SEO guarantee is essentially useless.


Other times, SEO organisations will claim to have fulfilled the obligations of their guarantee even if the keywords show up in the rankings they promised if only for a ridiculously short period of time. This is also of no use to anyone as we feel SEO rankings need to be a long-term strategy for your business.

Shady Tactics

Furthermore, this type of optimisation is often achieved through shady tactics which result in “crash and burn” SEO. The result is a penalty and lower rankings – the complete opposite of what the SEO guarantee was for. If you find yourself in this situation, resolving it will take a good chunk of time and money. Not good.

Google Says “No!”

Another very good reason to avoid SEO guarantees is that most search engines warn against them. You can rest assured that guarantees are a bad idea when the very search engine that will rank your site advises you to stay away from them. The following quote is an excerpt from Google’s support site article on hiring an SEO:

“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

Inherent Volatility

Still not convinced SEO guarantees are a bad idea? Consider the fact that rankings are very unstable by nature. Try googling the same phrase from different computers, or different times, or from different locations. You will get different results. How, then, can an SEO follow through on a guarantee? They simply can’t.

Unrealistic Promises of Increased Sales

What gets me is that some companies will actually go so far as to guarantee an increase in sales. Even if the SEO company follows through on their promise to increase web traffic, this will, of course, not necessarily translate into guaranteed sales. The quality of your product or service, your company’s reputation, and the demand for whatever it is you’re selling – all factors that influence sales – are beyond the control of any SEO company. A reputable SEO organisation will bring traffic to your site. What you do with that traffic is entirely up to you.

How do I choose a good SEO Team?

Of course, avoid those that offer a guarantee. There is simply no way that a reputable SEO company will offer one. We certainly won’t. Ever. I would caution you to be leery of an SEO team that does.

As with any company, past success and good customer reviews are a good place to start. Does the company have a good reputation? Are they well-known? Also consider whether the firm is being realistic in terms of how much of a difference their help will make in terms of web traffic.

At DEFSYS, our SEO involves working hard and being strategic – tactics that are far more likely to get you results. Because we have confidence in our approach, we can let the data do the talking. And that is something we can guarantee.

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